Sara started her floristry career in Jakarta, Indonesia, in 1998 with her sister and friends.  The shop, LES MIGNONNES, located in the South of Jakarta, was one of the first innovative florists in Jakarta.  On the other hand, LES MIGNONNES has successfully published 4 series of floristry books cooperated with GRAMEDIA (the major publisher in Indonesia).

She worked on retail and wedding flowers until 2001 when she moved with her family and lives in Perth, Western Australia, until now.

After having training with European Master Florists and completing her Cert III in floristry, she began with APPLECROSS FLOWER FRENZY in 2003, a vibrant flower shop on Riseley Street, Applecross.  She also established a successful online flower order website since then.

In 2007, due to her growing florist business, she changed the name of her business to deBLOOM and relocated her store in a very alive suburb of Victoria Park, furthermore, deBLOOM’s second store will be opening in a busy shopping centre in East Victoria Park.

She is working with a full team of qualified florists who are highly motivated on floral creativity as well as serving the best customer service to all clients. 

With her inspiration to do the finest wedding flowers, deBLOOM are now expanding its wedding business by providing different and unique wedding accessories to suit all client needs.

Now, deBLOOM is not only a flower shop, but a team of people who would like to present the ‘Say it with flowers’ into a real business.

Enjoy the flowers!